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Good answers to objections you might hear when suggesting that PR/Comms needs to get involved with social media.
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Does your blog give you the satisfaction of being published?
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Robin Fray Carey moderates a panel with Seth Godin, Jeremiah Owyang and Steve Mann, 7 December at 1:00 PM EST (GMT -5).
November 2007 Archives
Funny how a little travel generates a lot of follow-up. I'm still trying to catch up from the New York trip and WOMMA Summit, and two active research projects fairly guarantee that I don't have time to blog. While I work on the backlog, here are a couple of quick updates and a question.
Growing subscribersI've never posted the subscriber counter on the blog—probably a lingering uncertainty from the days when I had 15 subscribers. We recently passed 400 subscribers, so I've finally added the counter on the site.
Template tweaks
While I was playing in the template, I added a link to the new highlights post to every page for the visitors who find the blog through search engines or inbound links. Per Constantin's suggestion, I put my picture up there, too.
Link posts?
What do you think of the link posts? I like sharing what I find, but the "links for..." posts now dominate the recent posts lists. Do you like the link posts, or is it just too much clutter?
Welcome, new readers! If you recently discovered the Net-Savvy Executive, you may find some of these older posts helpful or interesting. Jump in anywhere with comments; your participation is definitely encouraged here.
- Nathan
Recurring list posts
- Most-read posts: 2012, 2011, 2010, 2009
- My picks of the year: 2012, 2011, 2010
- Summer reading posts: 2013, 2012, 2011, 2010
- Also, find the year-end posts on acquisitions and investments in SMA
- Driving Intelligence and Analytics with Omniscience (2011)
The first public post on my framework for challenging organizations to apply technology toward understanding a broader range of relevant issues. - What Happens After Your System Notices Something Important? (2012)
Asking the next question about real-time awareness: how can the platform support the next step in the process? - Everybody is Learning (2013)
In a rapidly evolving ecosystem, where do you watch for early signals of approaching change? - Applying Intelligence and Analytics to Online Statements (2011)
Beyond customer opinion, what could you find online if you were to look for it?
- Three Buckets of Social Media Data (2012)
What can you do with social media data? Start with three different types of data: content, activity, and people. - Building Blocks of Social Media Analysis (2008)
This post laid out the three basic modules of a social media analysis platform. These later posts point to sources for some of the pieces: - Tracking Images Across the Social Web (2013)
Add "watching" to your social media "listening" checklist, as users share more in the form of photos. - Language Support in Social Media Analysis (2012)
What does it mean to say that a social media analysis company supports a given language? More than you might think. - Why You Can't Measure Influence (2012)
Measurement requires observation. What we're doing with influence—as well as engagement and reputation—is modeling, which is more subjective. - Listening Platforms and Professional Services (2009)
4 categories of services that you may want to go along with your social media analysis platform. - The Role of IT in Social Media Analysis (2008)
Sooner or later, social media needs to integrate with other processes, which will require IT involvement. - Derivatives in media measurement (2007)
Thinking about math and trend analysis.
- Simulations, Customer Journeys, and the Link Between What Could Happen and What Did Happen (2013)
An example of connecting the dots. - "Listen" means more than you may think (2008)
Every social media strategy starts with "listen," and if you do it right, you'll learn a lot more than today's headlines. - Five Conversations You Should Care About (2009)
"What are people saying about us" is a good starting point, but it's only one of the questions you should ask. - Customer service is marketing (2007), Corporate social media specialists (2007) and Defining social media relations (2006)
Early thoughts on how companies would interact with social media. - New Dashboards Blend Analytics Sources (2010)
A new crop of startups offer web-based dashboards that combine web, social media, and internal data sources. - Crash course on Wikipedia (2007)
Look, but be careful about how you touch.
- The ethics of listening (2007)
- Ethics, open sources and CI (2007)
- Whose Ethics Apply in Social Media? (2010)
- Ethical Standards for Listening Vendors (2010)
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The dark side of anonymity: real-world consequences of free speech by anonymous voices with unknown interests.
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How the World Bank is using the BuzzMonitor as a tool for non-profit organizations, NGOs, foundations and think-tanks to monitor online conversations and understand perceptions of their programs.
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Teresa Valdez Klein reprises her Facebook presentation from Webcom Montréal in a free webinar, November 27 & 28.
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List and description of companies at the intersection of Web 2.0 and health.
News from the companies of social media analysis.
Companies and services
- La Netscouade, iPol and RTGI launched US and us, an outside view of the US presidential election on the Net (via Guilhem Fouetillou). Who will be next on the list of campaign-monitoring sites?
- Cymfony is presenting a free webinar, "The New Influencers," on 28 November at 1:00 PM EST (GMT -5). The webinar features Paul Gillin, author of The New Influencers, and Cymfony CMO Jim Nail.
- Socialware's Jonathan Moody contributed an article on listening to social media, "Sense and Online Sensibility," in IMRO's Journal of Online Research. Jon was kind enough to suggest the Guide to Social Media Analysis as a useful starting point for companies, which is just what it's intended to be.
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You suspected that Wikipedia was subject to covert tampering. Here are some examples of how it's done. It's not a recommended practice, of course.
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Printer + tape + 10 minutes = fun for the desk
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High-level thoughts for intelligence analysts, useful for thinking about market intel, too.
Heard (or possibly said) in the vicinity of an open bar—or on a blog. Is there a difference?
- A-list bloggers saying traffic doesn't matter.
You can't converse with them if they never find you. - Hypesters decrying hype.
Early mainstream adoption is, apparently, boring to early adopters. - Experts saying there's no such thing as an expert.
Who's to say? - Wikipedians questioning the existence of social media.
That's right, you're part of a trend that has no name.
Tags: social media
It's been a very busy couple of weeks here. We've had some tough news, and I appreciate the kind notes we've received. We've also had some good days, and I thought I'd share some highlights with you.
- Meeting David Meerman Scott in New York, where we both spoke for a Dow Jones Expert Series event. It's no surprise that David gave a great presentation, but I also appreciated the tips from an experienced speaker.
- Doing a social media panel with Jim Tobin and Cord Silverstein for Business Wire in Raleigh (follow-up posts from Cord and Lorana Price). Great conversations after the panel, with some people working on real issues.
- Taking a break with family to see Aviation Nation 2007, the big air show at Nellis AFB near Las Vegas. We saw most of the Thunderbirds' show and all of the F-22 demo, but the coolest part may have been the "heritage" formation: F-22, F-4 and A-10, with a P-51 in the lead (feed subscribers, click through for the video).
Quote from someone in the crowd: "Flying the F-22 off the wing of the P-51, wishing he was flying the Mustang." I don't suppose any pilot would turn down the chance to fly either one.
- Seeing friends and meeting new ones at WOMMA. Great sessions, speakers and conversations, good food, not-so-great room at the Rio... Things are going to stay busy around here with the follow-up.
- Meeting Ken Block of Sister Hazel at WOMMA. I really liked what he had to say and the lack of rock-star attitude in the way he and the band interact with their audience.
- Receiving email to cheer a blogger's heart:
Good meeting you last night... When I went to your website, I realized I was already following your blog.
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A skeptical response to social media hype. Summarized, "so what?"
News from the companies of social media analysis. Late this week because of all the activity at the WOMMA Summit.
Companies and services
- 14 November - Weber Shandwick and Radian6 announced the largest deployment for Radian6, in WSW offices globally. press release, AdWeek, NB Business Journal
- 14 November - CyberAlert announced the launch of CyberAlert VDO, a monitoring service for video clips posted on video sharing websites and online news sources. press release
- 14 November - Primelabs announced the expansion of Twingly into Finland, indexing 35,000 Finnish blogs for Helsingin Sanomat, the biggest daily newspaper in Finland.
- 15 November - Following the acquisition of parent Adverb Media by Zustek Corporation, RelevantNoise is now part of the newly created Zeta Interactive. press release (PDF)
- Nielsen marketing VP Max Kalehoff moves to search advertising startup Clickable in a similar role. Must have been tough, not talking about that at Ad:Tech.
- CIC CEO (EIEIO) Sam Flemming is now contributing a column to iMedia Connection Asia.
- Paper submissions for ICWSM 2008 are now open (via Matt Hurst).
- IBM Global Business Services released a new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50. press release (via Flemming Madsen)
Tags: social media analysis brand monitoring
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Transparent, authentic, honest conversation doesn't always resolve opposition. Sometimes, you have to fight back.
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Great example of a creative use of Flickr as a marketing tool. Social media doesn't have to be a blog.
News from the companies of social media analysis.
Companies and services
- 5 November - BuzzLogic unveiled Conversation Targeting, which applies the company's influence-oriented social media analysis software to placing advertising on influential social media sites via Google AdWords. Discussion from Andy Beal and Peter Kim.
- CIC released a new white paper on the auto industry in China, What's Driving Auto Buzz. (press release, download)
- A new Netpop study compares China and the U.S. in a Web 2.0 World. One interesting finding is that user-generated content influences 58% of all purchase decisions in China, compared with 19% in the US. (via Marketing Charts—more snippets on their post)
Tags: social media analysis brand monitoring
Normally I would have posted industry news tonight, but today wasn't normal. We got a call in the middle of the night from a hospital, and that's never good news. In this case, the news was of the death of my mother-in-law. So rather than catching up on blog posts, email and such today, I focused on family matters. I assume you understand.
Life goes on, and blogging will return. But not today.
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Very handy tip for adding current blog content to Amazon product pages. Especially handy if your book and blog are on the same topic.
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Required reading for anyone who's ever hidden behind their company's internal structure. Customers don't care and shouldn't be required to figure it out. One brand, one company.
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Flogs, fake product reviews covered under Unfair Commercial Practices Directive, which takes effect in 2008.
This was going to be a great post, until I started pulling together the links. And then it all sort of fell apart. So instead of three great resources, I've got one good, one stale and one gone. But really, it was going to be great.
Yesterday on the TED blog, I read about the TED Book Club. It turns out that everyone who attends the high-end conference in Monterey gets a bimonthly package of books, CDs and stuff, and we were about to see the list. Unfortunately, the announcement post is now deleted, and the list on LibraryThing, briefly available to all, is now private. Too bad, I really enjoy the videos from TED (I especially like this one from Sir Ken Robinson), and I was looking forward to browsing their book list. (You can look at book club posts from the old blog to get a taste of what we're missing.)
The TED post reminded of the GBN Book Club, which Global Business Network has done for clients for years. They've also posted the newsletter (originally a regular dose of Stewart Brand) and book list on their web site with a slight delay, but now the latest newsletter is from May 2006. Is it dormant now? I hope not. I've never even tried to keep up with all the reading, but it's been an inspiration from time to time.
Not doing so well on this great list of resources, I went back to Jeff Stewart's post about the DFJ book club, which isn't a club but a list of nine recommended books. It is, however, still available (*whew*).
The GBN list has been a great sampling of timely reading for a long time, and if the TED list approaches the quality of their speakers, it will be a nice addition. This type of sharing by particularly bright and interesting people is a valuable service to us all, and I hope to see more of it.
Tags: books
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Kami Huyse uses Radian6 to analyze blog activity around a blog meme. The included charts give a glimpse of the tool's analytical capabilities.
News from the companies of social media analysis.
Companies and services
- 2 November - W2 Group announced it has received a $30 million investment from the private equity firm Monitor Clipper Partners to fund organic growth and acquisitions.
- 1 November - Visible Technologies announced the addition of Amir Amirmansoury as VP of product management and Mike Albainy as director of data strategy. (press release)
- 29 October - i-merge and Sinomonitor released the results of a survey on word of mouth and media influence among Chinese internet users (PDF, press release). (via Sam Flemming, Kaiser Kuo)
About Nathan Gilliatt
- Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
- Principal, Social Target
- Profile
- Highlights from the archive
