Thinking Aloud in 2012

Around the end of the year—or the beginning—I look at the numbers to see which blog posts people have looked at the most, and it's always the old posts that dominate the list. It's the same for 2012: only one of the top 10 posts in 2012 was something I wrote in 2012. Since the stats favor the old posts, here's a recap of some of the stuff I'd hope you didn't miss.

  • Three Buckets of Social Media Data
    I've tried categorizing social media before, but this one is turning out to be more helpful than my previous attempts. When working around monitoring and analysis, think of social media as three types of data sources: about content, activity, and people. If you haven't considered all three, you have more work to do.

  • Why Government Monitoring Is Creepy
    The meaningful distinction between private and public spaces is changing faster than our sense of privacy, both online and in the real world. The rise in drone activity around the world will make this an increasingly important topic.

  • What Happens After Your System Notices Something Important?
    No matter how much intelligence we try to engineer into our analytics systems, most are still working toward putting data in front of a person. What if the system helped with the next steps?

  • Can You Trust Social Media Sources?
    Finding meaningful insights in social media data is challenging enough, but there's more. Some of the sources you're finding may have been put there by people who intend to deceive you.

  • The Four Locations of Social Media
    Putting social media data on a map is helpful, but remember that location might not mean what you want it to mean.

Previous years' lists
2011: Top 10 Posts, Revisiting 2011
2010: Top 10 posts, Thinking through 2010
2009: Top 10 posts


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Studying complexity and futures.
  • Principal, Social Target

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