Highlights from the Archive

Welcome, new readers! If you recently discovered the Net-Savvy Executive, you may find some of these older posts helpful or interesting.

    - Nathan

Recurring list posts

• Summer reading posts: 2017, 2013, 2012, 2011, 2010
  
• Year-end posts on acquisitions and investments in social media analysis

From the whiteboard

• First Look: The Analyst's Canvas (2017)
  A framework for talking about intelligence and analytics across specialties and making the connection to purpose.

• What Happens After Your System Notices Something Important? (2012)
  Asking the next question about real-time awareness: how can the platform support the next step in the process?

• Mapping the Social Data Ecosystem (2013)
  Everyone wants to work with social media data. Where do they get it?

• Driving Intelligence and Analytics with Omniscience (2011)
  The first public post on my framework for challenging organizations to apply technology toward understanding a broader range of relevant issues.

• Everybody is Learning (2013)
  In a rapidly evolving ecosystem, where do you watch for early signals of approaching change?

• Applying Intelligence and Analytics to Online Statements (2011)
  Beyond customer opinion, what could you find online if you were to look for it?
  

Social media analysis

• Three Buckets of Social Media Data (2012)
  What can you do with social media data? Start with three different types of data: content, activity, and people.

• Building Blocks of Social Media Analysis (2008)
  This post laid out the three basic modules of a social media analysis platform. These later posts point to sources for some of the pieces:
  • Mapping the Social Data Ecosystem (2013)
  • Professional-Strength Social Media Aggregators (2010)
  • Text Analytics in the Cloud (2011)
  • The Rise of the "Influence" Peddlers (2011)

• Tracking Images Across the Social Web (2013)
  Add "watching" to your social media "listening" checklist, as users share more in the form of photos.

• Language Support in Social Media Analysis (2012)
  What does it mean to say that a social media analysis company supports a given language? More than you might think.

• The Four Locations of Social Media (2012)
  I'm a big fan of putting social media data on a map, but be careful to note which location you're mapping.

• Why You Can't Measure Influence (2012)
  Measurement requires observation. What we're doing with influence—as well as engagement and reputation—is modeling, which is more subjective.

• Listening Platforms and Professional Services (2009)
  4 categories of services that you may want to go along with your social media analysis platform.

• The Role of IT in Social Media Analysis (2008)
  Sooner or later, social media needs to integrate with other processes, which will require IT involvement.

• Derivatives in Media Measurement (2007)
  Thinking about math and trend analysis.

Social media & marketing

• Simulations, Customer Journeys, and the Link Between What Could Happen and What Did Happen (2013)
  An example of connecting the dots.

• "Like" Means What People Think It Means (2011)
  Beware taking social media action labels at face value in your measurement. Understanding user intent is the key.

• "Listen" Means More Than You May Think (2008)
  Every social media strategy starts with "listen," and if you do it right, you'll learn a lot more than today's headlines.

• Five Conversations You Should Care About (2009)
  "What are people saying about us" is a good starting point, but it's only one of the questions you should ask.

• Customer Service is Marketing (2007), Corporate Social Media Specialists (2007) and Defining Social Media Relations (2006)
  Early thoughts on how companies would interact with social media.

• New Dashboards Blend Analytics Sources (2010)
  A new crop of startups offer web-based dashboards that combine web, social media, and internal data sources.

• Crash Course on Wikipedia (2007)
  Look, but be careful about how you touch.

Ethics and social media analysis

• The Limits to Personal Data Use and Abuse (2014)
• The Ethics of Listening (2007)
• Ethics, Open Sources and CI (2007)
• Whose Ethics Apply in Social Media? (2010)
• Ethical Standards for Listening Vendors (2010)

Other interesting posts

• My Language-Learning Toolbox (2016)
• RSS Tricks for Non-Programmers (2008)
• Using Delicious to Find, Save and Publish Content (2009)
• Mining the Internet for Investment Insights (2008)