The Net-Savvy Executive

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    - Nathan

Lists

• Analysts of social media
  Industry analysts who cover social media and Web 2.0.

• Bloggers of social media analysis
  Blogs associated with social media analysis companies around the world.

• Blog monitoring the election
  Election analysis (not just US) by social media analysis companies.
  

• 4 Ps for social media
  4 easy steps for getting started.

• "Listen" means more than you may think
  Every social media strategy starts with "listen," and if you do it right, you'll learn a lot more than today's headlines.

• 10 easy ways to embarrass your company in social media
  Perfect for learning by counterexample.

• Customer service is marketing
  PR alone can't fix a problem that the operation created.

• Corporate social media specialists and Defining social media relations
  How do you organize to engage effectively with your markets through social media?

• Crash course on Wikipedia
  Look, but be careful about how you touch.
  

• Forms of social media analysis
  6 categories of service offered by social media analysis companies.

• Human vs. machine analysis
  A major source of disagreement, but posing the question in absolute terms is misleading.

• Blogs and communities
  If your idea of listening to social media is "blog monitoring," consider a broader view.

• Visual text analysis
  Quick examples of different ways of visually summarizing text.

• The Role of IT in Social Media Analysis
  Sooner or later, social media needs to integrate with other processes, which will require IT involvement.

• The ethics of listening and Ethics, open sources and CI
  Some people have ethical concerns about monitoring social media, but the law (US) appears to allow it.

• Copyright and social media monitoring
  Is it legal to aggregate social media content for commercial purposes?

• Sorting out social media measurement
  Before insisting on standard metrics, understand what you want to learn by measuring.

• Derivatives in media measurement
  Thinking about math and trend analysis.
  

• IBM talks 2.0
  
• BuzzMonitor—open-source blog monitoring