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- Monitoring Social Media Before You Have a Budget
Free versions, free entry-level accounts, and free trials of commercial social media analysis tools
- Global Social Media Usage Patterns
A roundup of research on how people use social media in different parts of the world
- Social Media Analysis for Workgroups
Software platforms designed to support in-house social media teams in corporate and agency environments
- Professional-Strength Social Media Aggregators
When you're building an application to monitor or measure social media, you don't have to collect your own data.
- Text Analytics in the Cloud and The Rise of the "Influence" Peddlers
You don't have to write your own text analytics or influence analysis software, either.
- Acquisitions in Social Media Analysis
Keeping a scorecard of M&A activity.
- New Dashboards Blend Analytics Sources
A new crop of startups offer web-based dashboards that combine web, social media, and internal data sources.
- Mining the Internet for Investment Insights
Companies analyzing social media activity or content to discover investing signals.
- "Listen" means more than you may think
Every social media strategy starts with "listen," and if you do it right, you'll learn a lot more than today's headlines.
- Five Conversations You Should Care About
"What are people saying about us" is a good starting point, but it's only one of the questions you should ask.
- 10 easy ways to embarrass your company in social media
Perfect for learning by counterexample.
- Customer service is marketing
PR alone can't fix a problem that the operation created.
- Corporate social media specialists and Defining social media relations
How do you organize to engage effectively with your markets through social media?
- Crash course on Wikipedia
Look, but be careful about how you touch.
- Three Buckets of Social Media Data
What can you do with social media data? Start with three different types of data: content, activity, and people.
- Why You Can't Measure Influence
Measurement requires observation. What we're doing with influence—as well as engagement and reputation—is modeling, which introduces subjective components, such as objectives, to the process.
- Applying Intelligence and Analytics to Online Statements
Beyond customer opinion, what could you find online if you were to look for it?
- Forms of social media analysis
6 categories of service offered by social media analysis companies.
- Listening Platforms and Professional Services
4 categories of services that you may want to go along with your social media analysis platform.
- Human vs. machine analysis
A major source of disagreement, but posing the question in absolute terms is misleading.
- Visual text analysis
Quick examples of different ways of visually summarizing text.
- The Role of IT in Social Media Analysis
Sooner or later, social media needs to integrate with other processes, which will require IT involvement.
- The ethics of listening and Ethics, open sources and CI
Some people have ethical concerns about monitoring social media, but the law (US) appears to allow it.
- Copyright and social media monitoring
Is it legal to aggregate social media content for commercial purposes?
- Social Media Analysis
My weekly news posts about the companies in this space grew into their own site.
- Sorting out social media measurement
Before insisting on standard metrics, understand what you want to learn by measuring.
- Derivatives in media measurement
Thinking about math and trend analysis.