Welcome, new readers! If you recently discovered the Net-Savvy Executive, you may find some of these older posts helpful or interesting. Jump in anywhere with comments; your participation is definitely encouraged here.
- Nathan
Most-read posts: 2011, 2010, 2009
My picks of the year: 2011, 2010
Lists
- Monitoring Social Media Before You Have a Budget
Free versions, free entry-level accounts, and free trials of commercial social media analysis tools - Global Social Media Usage Patterns
A roundup of research on how people use social media in different parts of the world - Social Media Analysis for Workgroups
Software platforms designed to support in-house social media teams in corporate and agency environments - Professional-Strength Social Media Aggregators
When you're building an application to monitor or measure social media, you don't have to collect your own data. - Text Analytics in the Cloud and The Rise of the "Influence" Peddlers
You don't have to write your own text analytics or influence analysis software, either. - Acquisitions in Social Media Analysis
Keeping a scorecard of M&A activity. - New Dashboards Blend Analytics Sources
A new crop of startups offer web-based dashboards that combine web, social media, and internal data sources. - Mining the Internet for Investment Insights
Companies analyzing social media activity or content to discover investing signals.
- "Listen" means more than you may think
Every social media strategy starts with "listen," and if you do it right, you'll learn a lot more than today's headlines. - Five Conversations You Should Care About
"What are people saying about us" is a good starting point, but it's only one of the questions you should ask. - 10 easy ways to embarrass your company in social media
Perfect for learning by counterexample. - Customer service is marketing
PR alone can't fix a problem that the operation created. - Corporate social media specialists and Defining social media relations
How do you organize to engage effectively with your markets through social media? - Crash course on Wikipedia
Look, but be careful about how you touch.
- Why You Can't Measure Influence
Measurement requires observation. What we're doing with influence—as well as engagement and reputation—is modeling, which introduces subjective components, such as objectives, to the process. - Applying Intelligence and Analytics to Online Statements
Beyond customer opinion, what could you find online if you were to look for it? - Forms of social media analysis
6 categories of service offered by social media analysis companies. - Listening Platforms and Professional Services
4 categories of services that you may want to go along with your social media analysis platform. - Human vs. machine analysis
A major source of disagreement, but posing the question in absolute terms is misleading. - Visual text analysis
Quick examples of different ways of visually summarizing text. - The Role of IT in Social Media Analysis
Sooner or later, social media needs to integrate with other processes, which will require IT involvement. - The ethics of listening and Ethics, open sources and CI
Some people have ethical concerns about monitoring social media, but the law (US) appears to allow it. - Copyright and social media monitoring
Is it legal to aggregate social media content for commercial purposes? - Social Media Analysis
My weekly news posts about the companies in this space grew into their own site.
- Sorting out social media measurement
Before insisting on standard metrics, understand what you want to learn by measuring. - Derivatives in media measurement
Thinking about math and trend analysis.
"Nathan Gilliatt's Greatest Hits" -- great idea for a quick and valuable post!
Thanks for surfacing all this information for fast access.
Thanks, Jim! You understand why I didn't go all K-Tel with the title, but I always like the good reviews.