I don't try to post every day. That might be good for building audience numbers, but I'm much more interested in working out new ideas, and so I post when I have something to say. At year-end, it's curious and a little upsetting that so many of the year's most-viewed posts are from the past. So here's a quick list of posts from 2010 that I'd like to see people discover.
- Five Modes of Listening
I keep seeing dismissive references to "just listening" this year. Every time, I want to say, "of course you don't 'just' listen. It's a metaphor; don't limit it with a simplistic interpretation." Breaking out five modes of listening expands the definition in one dimension; how many more can you think of?
- Tell Me Your Metrics…
The latest on measurement silos and the clubs who work in them. This is why we started AnalyticsCamp. Have you gone out to lunch with an analyst from a different specialty yet?
- And Not Or and What's Just Outside Your Focus?
Expanding our interpretation of the listening metaphor is just one example of applying divergent thinking to find more opportunities. I don't have anything against focus, but if nobody explores the edges, we won't discover anything new.
- Applying Social Network Analysis to Social Media
Not only is SNA different from SMA, we're really just getting started at using them together.
- The Importance of the Analyst, Learning Curves for Social Media Analysis, and Can Analytics Be Taught?
When people complain that the software doesn't automate the analytics role, ask them when software ever replaced insight. Analytics is a power tool, which works best in the hands of a skilled specialist.
- Whose Ethics Apply in Social Media? and Ethical Standards for Listening Vendors
Big, unanswered questions. What will happen in 2011?
- Social Buzzword Bingo
I went for a humorous approach, but the point is that social is a seriously abused buzzword, especially in the hands of trendsetters who are unaware of the existing language.