Social Media Analysis News, 7 December 2007

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News from the companies of social media analysis.

Companies and services

  • 23 November - UK-based Sentiment Metrics launched their social media analysis service, which starts at £159 per month. A free, 14-day trial is available.

  • 3 December - Cymfony announced its Super Bowl Advertising Audience Impact report, a syndicated series of reports on media coverage and consumer discussions about Super Bowl advertisers. press release

  • 4 December - CustomScoop launched Media Bullseye, a web site/newsletter on current trends in communications for media, public relations, and marketing types. (via Chip Griffin)

  • 6 December - KDPaine & Partners and BuzzLogic announced a partnership to offer KDPaine's tonality and sentiment scoring to BuzzLogic customers. press release
New research and papers
  • Umbria released a white paper on consumer perceptions about product recalls following recalls of Chinese-made goods (registration required). The paper features demographic analysis and profiles of four consumer segments based on their reactions to the recalls.

  • Katie Paine announced the availability of her book, Measuring Public Relationships: The Data-Driven Communicator's Guide to Success.


1 Comment

Thanks for the mention, just to point out although is UK based, we monitor blogs and social media from around the globe, and have clients in the US, UK, Canada.



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About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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