Mapping a new industry

I think people are too busy working to blog this year. While I was contemplating how to break my own silence, Susan Getgood and Coolz0r posted similar stories about being too busy to blog. That's a nice problem to have, isn't it? Something similar is happening here.

I alluded to my new project when I wrote about terminology and asked about Korea. I'm working on a guide to social media analysis companies, which I hope to complete by the end of the first quarter. It's a buyer's guide to companies that monitor and analyze social media, intended for marketing executives and agencies looking for a vendor or partner.

The project is seriously international, with 33 companies in 7 countries participating so far (another 9 haven't responded yet). It includes specialists in this new field, as well as companies based in technology, PR and marketing. What they have in common is that they offer social media analysis services using their own technology. Companies that use partners' technology or off-the-shelf services are not included—otherwise, I'd have to include every search marketing or PR firm who understands search and RSS.

At this point, I'm spending my days—and nights—on phone calls, email, and IM in time zones from Bulgaria to China, tracking down leads and establishing contact with new companies. So please excuse me while the content on the blog is sparse. You're going to like what I'm working on.

Update: The Guide to Social Media Analysis is now available.

About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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