I've taken a real interest in companies that monitor and analyze social media lately. I met some of them at the WOMMA Summit, and one of the fun topics was trying to figure out what to call their new industry.
It seems a little strange to call it an industry already, but the New York Times called it a "promising new industry" in yesterday's story on Nielsen BuzzMetrics. I guess that makes it official. Part of what makes this little industry interesting is the different backgrounds of the companies and what that difference means for their approach to analyzing social media. It also leads to confusing terminology.
Here are some of the terms I've come across. They all mean roughly the same thing:
- Blog monitoring
- Brand monitoring (Forrester)
- Consumer-generated media measurement (Nielsen BuzzMetrics)
- Conversation mining (Converseon)
- Internet word of mouth and competitive intelligence research (CIC Data)
- Market influence analytics (Cymfony)
- Online market intelligence (Attentio)
- Online reputation monitoring (search marketers)
- Public image monitoring (Nstein)
- Social media analysis (Matt Hurst)
- Social media analytics
- Social media measurement (Constantin Basturea)
- Social media research
I have my opinions, but I'd like to hear yours. Is it possible to find a common term? What's your favorite?