Social Media Analysis News, 30 January 2009


News from the companies of social media analysis. Launch week, apparently.

Companies and services

  • 27 January - MightyBrand launched their social media monitoring and engagement platform, previously known as BlueSwarm.

  • 28 January - BuzzGain launched the public beta of their "do it yourself PR" platform. Note the promised integration with CRM tools.

  • 13 January - BuzzDing entered private beta for their online reputation management platform.

  • 24 January - BuzzNumbers announced the opening of their Tokyo office and the launch of the Asian version of their platform.

  • 27 January - CyberAlert announced the recipients of its annual PR grants to not-for-profit organizations in the US and Canada. press release

  • 26 January - Island Data has changed its name to Overtone. The Insight RT product has been renamed Open Mic. press release
New research and papers
  • Quirk eMarketing released the second edition of their eMarketing Textbook. The book is available in print or as a free download.

  • The Pew Internet & American Life Project released Generations Online in 2009 (PDF). They had me at "Contrary to the image of Generation Y as the 'Net Generation,' internet users in their 20s do not dominate every aspect of online life."
Call for papers


Hi Nathan

Thanks for the mention. We would love to hear your thoughts and feedback on the book...?

We want to thank everyone that checked out BlueSwarm, we have taken all the feedback we’ve received and we’ve worked hard to integrate it into MightyBrand.

@Lyndi - It might be a while. If only you could see the backlog around here. :-)

@Rachel - I look forward to seeing it.

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About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
  • Principal, Social Target
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