Fast learners at NPB

They started off on the wrong foot, but the National Pork Board quickly corrected its course with an apology and other good moves. Collecting donations for the Mother's Milk Bank of Ohio is a particularly nice touch, since the Board can't make donations directly.

Jennifer's wrap-up, Well done, pork, is worth reading if you've been interested in the story. She tells some fun details, clarifies some points that were muddied in repetition, and makes this key point:

There's nothing wrong with protecting your trademark folks. [...] My argument was that they should do it by hiring a lawyer that won't make asinine assumptions about the site in question and that they could do it a little more politely.
Play nice. Try connecting with the person. All the things NPB did right, after the first try didn't work out so well.


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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