If you're wondering when today's news digest is going to appear, take a look at Social Media Analysis. SMA has all of the latest news from the listening business, plus opinion and the latest from company blogs and press releases. And more to come...
Recently in News Category
Do you read the news digest I post here every week? Since June 2007, it's been an outlet for items that didn't quite rate their own posts, and if it got companies in the social media analysis market to pay attention—well, that was no accident. At this point, though, they're crowding my recent posts list, so I'm moving them to a new home: Social Media Analysis. If you're interested in the listening business, I think you'll like it.
Lucky for me beta is the fashion
SMA is more than a news site. The plan is to create a resource for everyone interested in the market. In this initial release, it has five main sections:
- News
Company and product launches, investments, leadership changes, upcoming events, new papers... Everything you're used to from the Friday news digest, but in its own home—and no more waiting for the end of the week. - Commentary
A separate blog section pulling content from the Net-Savvy Executive. This section will grow to include more contributors (interested?). - Scanner
A tag feed with commentary; this will grow to include more contributors. - Press releases
A sidebar listing press releases from any vendor who provides an RSS feed (hint). - Company blogs
A sidebar listing recent posts from vendor blogs (companies, not individuals).
RSS is an important component of SMA—I've used my RSS and Delicious tricks to build some of its sections, and the site provides several feeds for readers. If you like press releases, for example, you can subscribe to the aggregated press release feed. The systems running behind the scenes will keep subscribers up to date as new sources are added.
Starting with Social Target's database of social media analysis companies, I looked through 182 company sites to find 89 company blogs and 19 PR feeds. I used Dapper and Page2RSS to make synthetic feeds for many more, but so far, the result isn't clean enough for SMA. As more companies offer PR feeds, I'll add them to the system.
Plans to grow
Today's SMA is the first take. In addition to new contributors, I plan to add more sections, such as white papers, research, events, and jobs. I'm thinking about some more ambitious developments, but that's what the future is for.
Now, go. Subscribe. And send me your news. :-)
News from the companies of social media analysis.
Companies and services
- 12 February - BuzzLogic announced a strategic alliance with Walnut Hill Media. The partnership, which includes a minority investment by Walnut Hill, will focus on business development in the advertising and media business. press release
- Software updates: Trackur
- Dan Vetras joins Visible Technologies as CEO. Vetras was previously president and CEO of Talisma. Former CEO Adam Selig transitions to a new role as divisional president of strategic alliances. press release
- George Emmanuel joins EmPower Research as sales director, US. Emmanuel was previously the western regional services sales & marketing executive at Computer Associates. press release
- Pew Internet & American Life Project released Twitter and status updating (PDF). The key finding in the memo is that 11% of US Internet users use Twitter or other services (potentially including social networking sites) to update status messages.
- Razorfish released Digital Mom (PDF), a report developed with CafeMom on technology usage by mothers. via Guy Kawasaki
- Nielsen introduced Economic Current (PDF), a new monthly report on retail trends and consumer confidence globally, with regional analysis and country breakouts.
- 18 February (London) - Measurementcamp, 10:00 AM at Hill & Knowlton.
- 18–19 February (San Francisco) - Predictive Analytics World
- 19 February - Collective Intellect is presenting a free webinar, Social Media Monitoring: Market Research 2.0, 5:00 PM EST (GMT -5). The session features CI's Dean Westervelt. watch
- 19–20 March (Saskatoon) - SaskInteractive Summit09. (I'm speaking at this one.)
- 30–31 March (Paris) - Marketing 2.0
News from the companies of social media analysis. Football, anyone?
Companies and services
- 4 February - Digimind introduced CI Everywhere, a mobile client for their market intelligence platform.
- 29 January - WPP (NASDAQ: WPPGY) and Omniture (NASDAQ: OMTR) announced a partnership in which the companies will collaborate on technology development, data and information sharing, and consulting services. As part of the agreement, WPP is investing $25 million in Omniture. press release
- 5 February - Jodange released a new iGoogle gadget, Economic Recovery Pulse.
- Elections are a popular topic for demonstrations of social media analysis, but the Super Bowl happens every year. Collective Intellect, comScore, Crimson Hexagon, Innerscope Research, Networked Insights, Nielsen, Scout Labs, Spiral16, and TNS Cymfony compete to tell us whose ads won. Jeff Clark shares an interactive visualization of Twitter activity during the game.
- Software updates: Techrigy
- Niraj Dube joins EmPower Research as vice president of sales for North America, and Gene Shippey joins as director of sales (East). Mr. Dube was previously regional head for 3i Infotech Inc. (press release). Shippey was previously director of business development at Agentrics LLC (press release).
- Techrigy's Connie Bensen has been named a 2009 Fellow of the Society for New Communications Research. Bensen's project will focus on social media monitoring, metrics, and best practices and standards. It's part of a collaboration between SNCR and the Web Analytics Association. press release
- Weber Shandwick released Risky Business: Reputations Online, the results of a worldwide online survey of 703 senior executives conducted with the Economist Intelligence Unit. via Gerald Baron, PRWeek
- Econsultancy shared notes from the January MeasurementCamp (PDF). If the London meetings are a bit far for you, this gives an idea of the discussion going on there.
- MediaBadger released Atlantic Conversations (PDF), a report on social media usage in Atlantic Canada.
- The University of Minnesota Law School's William McGeveran has shared a draft of his article for the University of Illinois Law Review, Disclosure, Endorsement, and Identity in Social Marketing. In the article, McGeveran explores legal paradigms that might apply to these new marketing strategies and suggests a legal response to the changing environment. via Fred Stutzman
- 9–13 February (New York) - Social Media Week. So many events in one week that they get a meta-event to wrap them up. via Howard Greenstein
- 11 February - Telligent is presenting a free AMA webinar, The Good, the Bad and the Value: How Marketers Can Measure ROI and Manage the Tone of Online Customer Communities, 1:00 PM EST (GMT -5). The session features Telligent's Marc A. Smith, Ken Vernon and Jana Carter.
- 18 February (London) - Measurementcamp, 10:00 AM at Hill & Knowlton.
- 18–19 February (San Francisco) - Predictive Analytics World
- 19–20 March (Saskatoon) - SaskInteractive Summit09. (I'm speaking at this one.)
- 30–31 March (Paris) - Marketing 2.0
News from the companies of social media analysis. Launch week, apparently.
Companies and services
- 27 January - MightyBrand launched their social media monitoring and engagement platform, previously known as BlueSwarm.
- 28 January - BuzzGain launched the public beta of their "do it yourself PR" platform. Note the promised integration with CRM tools.
- 13 January - BuzzDing entered private beta for their online reputation management platform.
- 24 January - BuzzNumbers announced the opening of their Tokyo office and the launch of the Asian version of their platform.
- 27 January - CyberAlert announced the recipients of its annual PR grants to not-for-profit organizations in the US and Canada. press release
- 26 January - Island Data has changed its name to Overtone. The Insight RT product has been renamed Open Mic. press release
- Quirk eMarketing released the second edition of their eMarketing Textbook. The book is available in print or as a free download.
- The Pew Internet & American Life Project released Generations Online in 2009 (PDF). They had me at "Contrary to the image of Generation Y as the 'Net Generation,' internet users in their 20s do not dominate every aspect of online life."
- 4 February - J.D. Power Web Intelligence is offering a free webinar, Marketing in a Recession: Consumers are Talking. Are You Listening? 4:00 PM EST (GMT -5). The session features Janet Eden-Harris and Forrester's Suresh Vittal.
- 11 February - Telligent is presenting a free AMA webinar, The Good, the Bad and the Value: How Marketers Can Measure ROI and Manage the Tone of Online Customer Communities, 1:00 PM EST (GMT -5). The session features Telligent's Marc A. Smith, Ken Vernon and Jana Carter.
- 18 February (London) - Measurementcamp, 10:00 AM at Hill & Knowlton.
- 18–19 February (San Francisco) - Predictive Analytics World
- SETQA-NLP 2009 (Boulder, CO, 5 June), due 6 March.
- Workshop on Online Social Networks (Barcelona, 17 August), due 6 March.
News from the companies of social media analysis. Are you making it easy to pay attention to your company with an RSS feed of your news? (I know, it's on my to-do list, too.)
Companies and services
- 21 January - Tealium launched Tealium Social Media, a hosted service that links web visits to mentions of the company on previously visited, third-party sites to generate conversion and ROI metrics for PR activities. press release
- 20 January - Radian6 announced that they closed their series B financing round of just over $6.5 million in December and will receive a separate investment of up to $2.9 million from the Atlantic Innovation Fund.
- 20 January - Twingly announced the launch of Twingly Microblog Search, which searches Twitter, Jaiku, Identi.ca, Pownce (using historical data), Bloggy (Swedish) and Bleeper (German). via Matt Hurst
- Software updates: Spiral16, Techrigy
- Jim Schwab joins Techrigy as vice president of sales and marketing. Schwab was previously senior vice president of sales and marketing at Harris Interactive.
- Warren Sukernek joins Radian6 as director of content marketing. Sukernek was previously a senior digital strategist at VML.
- CIC released its IWOM Watch review for the second half of 2008 (PDF). The report focuses on the Beijing Olympics, the growth of social networks, and the convergence of social media and e-commerce in China.
- 27 January - Aquent is presenting a free webinar on digital marketing staffing trends, 1:00 PM EST (GMT -5).
- 28 January - Awareness is hosting a live Twebinar, Top 8 Best Practices for Social Media Marketing, 2:00 PM EST (GMT -5). The session features Chris Brogan, Paul Gillin and representatives from Sony.
- 4 February - J.D. Power Web Intelligence is offering a free webinar, Marketing in a Recession: Consumers are Talking. Are You Listening? 4:00 PM EST (GMT -5). The session features Janet Eden-Harris and Forrester's Suresh Vittal.
- 18–19 February (San Francisco) - Predictive Analytics World
- International Conference on Advances in Social Network Analysis and Data Mining (Athens, 20–22 July), due 30 January. via Marc Smith
- Workshop on Social Aspects of the Web (Poznan, Poland, 27, 28 or 29 April), due 1 February. via Valentin Zacharias
- SETQA-NLP 2009 (Boulder, CO, 5 June), due 6 March.
- Workshop on Online Social Networks (Barcelona, 17 August), due 6 March.
News from the companies of social media analysis.
Companies and services
- Software updates: Techrigy
- Amber Naslund joins Radian6 as director of community.
- CMO Council released Track the Yack, a study of online opinion by Fractal Analytics for its Reinvent Mobile campaign. press release
- The Communications Network released Are We There Yet? (PDF), an introduction to communication evaluation by Asibey Consulting. via Intelligent Measurement
- The Pew Internet & American Life Project released Adults and Social Network Websites (PDF). It's no surprise that the survey found a much higher adoption rate among teens, but because of the larger adult population, most social network users are adults.
- 21 January - SAS is presenting a free webinar, Predictive Analytics - Optimizing Business and Reducing Costs Across Verticals, 3:00 PM EST (GMT -5). Eric Siegel will summarize business applications of predictive analytics and how each provides business value by predicting customer behavior.
- 27 January - Aquent is presenting a free webinar on digital marketing staffing trends, 1:00 PM EST (GMT -5).
- 28 January - Awareness is hosting a live Twebinar, Top 8 Best Practices for Social Media Marketing, 2:00 PM EST (GMT -5). The session features Chris Brogan, Paul Gillin and representatives from Sony.
- 4 February - J.D. Power Web Intelligence is offering a free webinar, Marketing in a Recession: Consumers are Talking. Are You Listening? 4:00 PM EST (GMT -5). The session features Janet Eden-Harris and Forrester's Suresh Vittal.
- 18–19 February (San Francisco) - Predictive Analytics World
- ICWSM (San Jose, CA, 17–20 May), due 21 January.
- Workshop on Social Aspects of the Web (Poznan, Poland, 27, 28 or 29 April), due 1 February. via Valentin Zacharias
- SETQA-NLP 2009 (Boulder, CO, 5 June), due 6 March.
- Workshop on Online Social Networks (Barcelona, 17 August), due 6 March.
News from the companies of social media analysis. I'm catching up from the holidays, what's new with you?
Companies and services
- 15 December - Clarabridge announced a partnership with Teradata to combine the companies' text analytics and data warehouse technologies. press release
- 18 December - Omniture announced the addition of Visible Technologies as one of 15 new Genesis application providers. The partnership allows Omniture customers to integrate social media data from Visible with Omniture's web analytics data. press release
- 7 January - VibeMetrix announced the start of beta testing for their AlertRank add-on for Google Alerts.
- 4 January - TechCrunch reported that SkyGrid plans a free version of their dashboard.
- Software updates: Radian6, Techrigy
- Society for New Communications Research (SNCR) released Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media (PDF).
- UMBC eBiquity Research Group released Geolocating Blogs From Their Textual Content (PDF). via Akshay Java
- Netlash released Predictions 2009 (Dutch, PDF).
Events
- 14 January - Society for Word of Mouth is presenting a free webinar, Social Media: Effective Measurement, 2:00 PM EST (GMT -5). The session features Dave Evans, author of Social Media Marketing: An Hour a Day.
- 15 January - Techrigy is presenting a free webinar, Business Cases for Beating the Recession Using Social Media Monitoring, 2:00 PM EST (GMT -5). Connie Bensen will demonstrate the use of Techrigy SM2 to identify and benefit from online engagement opportunities.
- 15 January (London) - MeasurementCamp, 10:00 AM at BSG House, 226-236 City Road.
- 18–19 February (San Francisco) - Predictive Analytics World
- ICWSM (San Jose, CA, 17–20 May), due 21 January.
- Workshop on Social Aspects of the Web (Poznan, Poland, 27, 28 or 29 April), due 1 February. via Valentin Zacharias
- Workshop on Online Social Networks (Barcelona, 17 August), due March 6.
News from the companies of social media analysis. Things are quiet going into the holidays.
Layoffs are spreading, but social media analysis companies are hiring. Use the discount code 4QSMAV for $10 job listings through the end of the year. Job board / Post a job
Companies and services
- 16 June - Twingly launched Twingly Top 100 (top blogs in 12 languages) and BlogRank, a PageRank-like rating for blogs.
- Software updates: eCairn, Filtrbox, Spiral16
- Advances in Social Networks Analysis and Mining, due January 30.
News from the companies of social media analysis. Were you expecting a year-end slowdown?
Companies and services
- 9 December - BuzzNumbers launched its social media intelligence platform. press release (PDF)
- 9 December - Leximancer announced an OEM partnership with Satmetrix. press release
- 9 December - RepuMetrix announced RepuTrack, an online reputation monitoring dashboard.
- 21 November - Brand Titan completed its acquisition of Attenalert and has relaunched it as a free, online reputation management tool. press release
- 12 November - BurrellesLuce introduced iMonitor, a self-service Internet search and monitoring tool that delivers results through the BurrellesLuce portal for analysis and reporting. press release, via Gail Nelson
- 4 December - Scout Labs is widening participation in their beta in anticipation of an early 2009 launch.
- 9 December - Social media content sourcer Trendiction presented in the LeWeb '08 Startup Competition.
- Software updates: Dow Jones Factiva
- BurrellesLuce release 2009 Top Media Outlets: Newspapers, Blogs, Consumer Magazines, and Social Networks, a chart that lists circulation figures for 100 US daily newspapers, 25 English language blogs, 25 social networking sites and 25 consumer magazines. press release
- CIC released the final two parts of its third quarter white paper series, The Internet is THE Community: "The Diversity of Chinese Net Language" and "Reshaping the Relationship between Brands and Consumers." via Sam Flemming
- com.motion released the 2nd Annual com.motion-Pollara Social Media Barometer. (PDF). In the survey of Canadian business and marketing leaders, 82% say they will spend as much or more on social media in 2009 than they did in 2008. press release (PDF), via Darren Kelly
- VibeMetrix released a new ebook, Secrets of Local Business Blogging (PDF).
- 16 December - dna13 is presenting a free webinar, Demonstrate Your Value Beyond The Traditional Role of PR, at 1:00 PM EST (GMT-5). The session will focus on dnaEnterprise, a PR management, monitoring and measurement platform.
- 16 December - Techrigy is presenting a free webinar, Become a Social Media Marketing Expert with SM2 from Techrigy, 2:00 PM EST (GMT -5). The session will focus on profitable social media marketing models and the SM2 application.
- 17 December (London) - MeasurementCamp, 10:00 AM at Chinwag.
- 17 December - Biz360 is presenting a free webinar, Industry Briefing: What is driving consumers to buy cars in today's market?, 2:00 PM EST (GMT -5). Brad Brodigan and Tony Priore will discuss Biz360's recent automotive study (PDF) and using technology to analyze opinions from review websites.