News from the companies of social media analysis.
Companies and services
- 5 November - BuzzLogic unveiled Conversation Targeting, which applies the company's influence-oriented social media analysis software to placing advertising on influential social media sites via Google AdWords. Discussion from Andy Beal and Peter Kim.
- CIC released a new white paper on the auto industry in China, What's Driving Auto Buzz. (press release, download)
- A new Netpop study compares China and the U.S. in a Web 2.0 World. One interesting finding is that user-generated content influences 58% of all purchase decisions in China, compared with 19% in the US. (via Marketing Charts—more snippets on their post)
Tags: social media analysis brand monitoring
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