News from the companies of social media analysis.
Companies and services
- 15 October - The Nielsen Company launched Nielsen Online, which combines BuzzMetrics and Nielsen//NetRatings. (press release)
- Umbria is presenting a free webinar, "Your consumers are talking online. Are you listening?" on November 7 at 3:00 PM EST (GMT -5). The webinar features Forrester analyst Peter Kim and Umbria CEO Janet Eden-Harris.
- David Michaelson and Sandra Macleod of Echo Research have an article on best practices in PR measurement and evaluation systems (PDF) in PRSA's new Public Relations Journal. (via Alan Chumley)
- In a new SNCR survey of senior PR and marketing communications pros, 45.4% cite inadequate metrics as an obstacle to increasing their budgets for "conversational marketing." (via Marketing Charts)
- 62% list insufficient metrics as a barrier to change in the ANA/IAB/AAAA/Booz Allen Hamilton CMO study, Marketing & Media Ecosystem 2010. (PDF, press release). (via Tarik Mousselmal)
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