If you're building an in-house social media capability—whether in an agency or corporate environment—your needs for social media monitoring and analysis are a bit different from other companies. The basics of collecting data and generating metrics and reports are the same, but hands-on workgroups have special requirements.
On some level, many social media analysis companies can help you build your own capabilities. The nearly ubiquitous interactive dashboard is a hands-on tool for clients who want to interact with the data, but they're a better fit for individual analysts. Some companies really focus on developing platforms for companies building their own capabilities.
On top of the core analytical and reporting capabilities, social media analysis platforms for workgroups tend to include features like these:
- Multi-user environment
- User account management
- Multi-client awareness (for agencies)
- Delegation and tracking features
The other distinction is harder to see, because it's embedded in the business: these companies are oriented toward supporting in-house social media capabilities. Many dashboards, on the other hand, are a secondary service from companies whose clients typically want finished reports from their vendors.
Vendors with monitoring and analysis platforms for the in-house social media team:
- Alterian (formerly Techrigy)
- Dow Jones Insight
- Networked Insights
- Press Army
- Scout Labs
- Sentiment Metrics
- Visible Technologies
Update: I've published a review of 21 Social Media Analysis Platforms for Workgroups to help you find the right choice for your needs without months of research.
I can just hear people shouting, "you missed us!" Go ahead, leave a comment, and I'll add you to the list.