News from the companies of social media analysis. Football, anyone?
Companies and services
- 4 February - Digimind introduced CI Everywhere, a mobile client for their market intelligence platform.
- 29 January - WPP (NASDAQ: WPPGY) and Omniture (NASDAQ: OMTR) announced a partnership in which the companies will collaborate on technology development, data and information sharing, and consulting services. As part of the agreement, WPP is investing $25 million in Omniture. press release
- 5 February - Jodange released a new iGoogle gadget, Economic Recovery Pulse.
- Elections are a popular topic for demonstrations of social media analysis, but the Super Bowl happens every year. Collective Intellect, comScore, Crimson Hexagon, Innerscope Research, Networked Insights, Nielsen, Scout Labs, Spiral16, and TNS Cymfony compete to tell us whose ads won. Jeff Clark shares an interactive visualization of Twitter activity during the game.
- Software updates: Techrigy
- Niraj Dube joins EmPower Research as vice president of sales for North America, and Gene Shippey joins as director of sales (East). Mr. Dube was previously regional head for 3i Infotech Inc. (press release). Shippey was previously director of business development at Agentrics LLC (press release).
- Techrigy's Connie Bensen has been named a 2009 Fellow of the Society for New Communications Research. Bensen's project will focus on social media monitoring, metrics, and best practices and standards. It's part of a collaboration between SNCR and the Web Analytics Association. press release
- Weber Shandwick released Risky Business: Reputations Online, the results of a worldwide online survey of 703 senior executives conducted with the Economist Intelligence Unit. via Gerald Baron, PRWeek
- Econsultancy shared notes from the January MeasurementCamp (PDF). If the London meetings are a bit far for you, this gives an idea of the discussion going on there.
- MediaBadger released Atlantic Conversations (PDF), a report on social media usage in Atlantic Canada.
- The University of Minnesota Law School's William McGeveran has shared a draft of his article for the University of Illinois Law Review, Disclosure, Endorsement, and Identity in Social Marketing. In the article, McGeveran explores legal paradigms that might apply to these new marketing strategies and suggests a legal response to the changing environment. via Fred Stutzman
- 9–13 February (New York) - Social Media Week. So many events in one week that they get a meta-event to wrap them up. via Howard Greenstein
- 11 February - Telligent is presenting a free AMA webinar, The Good, the Bad and the Value: How Marketers Can Measure ROI and Manage the Tone of Online Customer Communities, 1:00 PM EST (GMT -5). The session features Telligent's Marc A. Smith, Ken Vernon and Jana Carter.
- 18 February (London) - Measurementcamp, 10:00 AM at Hill & Knowlton.
- 18–19 February (San Francisco) - Predictive Analytics World
- 19–20 March (Saskatoon) - SaskInteractive Summit09. (I'm speaking at this one.)
- 30–31 March (Paris) - Marketing 2.0
