links for 2008-01-25 (The Net-Savvy Executive)

links for 2008-01-25

Steak and Shake denies service

Another good example of why companies need to be listening to blogs. This one has obvious MSM appeal and will cross over soon.

(tags: casestudy)

Posted by Nathan Gilliatt on January 24, 2008 11:26 PM | Permalink

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Comments (3)

I have to admit, blogs are powerful media things! I am amazed at how far reaching this has become. Companies do need to sit up and pay attention to what customers share in their blogs.

Posted by DeafMom | January 26, 2008 11:51 PM

Nathan:

I blogged about it too in my weekly gratitude post. My gratitude went to Karen Putz for having the courage to stand up and be counted in the face of withering criticism and pressure. Her story both inspired and pressed some deeply hidden buttons that I didn’t know existed!

Thanks for helping a fellow blogger spread the news - she’s my buddy too!

Posted by Stephen Hopson/Adversity University | January 27, 2008 9:16 AM

Twitter played a part here, too. That's where I first heard about it. The audience isn't as big as a blog's, but it's fast.

I was right about the mainstream media coverage. See the follow-up posts on Karen's blog, with links to coverage by two Chicago TV stations:

blog coverage
WLS-TV (ABC)
WFKD-TV (Fox)

Posted by Nathan Gilliatt | January 27, 2008 9:31 AM

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The Net-Savvy Executive

Social media and market intelligence for non-technical business leaders