Highlights from the Archive
Welcome, new readers! If you recently discovered the Net-Savvy Executive, you may find some of these older posts helpful or interesting. Jump in anywhere with comments; your participation is definitely encouraged here.
Recurring list posts
- Most-read posts: 2012, 2011, 2010, 2009
- My picks of the year: 2012, 2011, 2010
- Summer reading posts: 2013, 2012, 2011, 2010
- Also, find the year-end posts on acquisitions and investments in SMA
- Driving Intelligence and Analytics with Omniscience (2011)
The first public post on my framework for challenging organizations to apply technology toward understanding a broader range of relevant issues.
- What Happens After Your System Notices Something Important? (2012)
Asking the next question about real-time awareness: how can the platform support the next step in the process?
- Everybody is Learning (2013)
In a rapidly evolving ecosystem, where do you watch for early signals of approaching change?
- Applying Intelligence and Analytics to Online Statements (2011)
Beyond customer opinion, what could you find online if you were to look for it?
- Three Buckets of Social Media Data (2012)
What can you do with social media data? Start with three different types of data: content, activity, and people.
- Building Blocks of Social Media Analysis (2008)
This post laid out the three basic modules of a social media analysis platform. These later posts point to sources for some of the pieces:
- Tracking Images Across the Social Web (2013)
Add "watching" to your social media "listening" checklist, as users share more in the form of photos.
- Language Support in Social Media Analysis (2012)
What does it mean to say that a social media analysis company supports a given language? More than you might think.
- The Four Locations of Social Media (2012)
I'm a big fan of putting social media data on a map, but be careful to note which location you're mapping.
- Why You Can't Measure Influence (2012)
Measurement requires observation. What we're doing with influence—as well as engagement and reputation—is modeling, which is more subjective.
- Listening Platforms and Professional Services (2009)
4 categories of services that you may want to go along with your social media analysis platform.
- The Role of IT in Social Media Analysis (2008)
Sooner or later, social media needs to integrate with other processes, which will require IT involvement.
- Derivatives in Media Measurement (2007)
Thinking about math and trend analysis.
- Simulations, Customer Journeys, and the Link Between What Could Happen and What Did Happen (2013)
An example of connecting the dots.
- "Like" Means What People Think It Means (2011)
Beware taking social media action labels at face value in your measurement. Understanding user intent is the key.
- "Listen" Means More Than You May Think (2008)
Every social media strategy starts with "listen," and if you do it right, you'll learn a lot more than today's headlines.
- Five Conversations You Should Care About (2009)
"What are people saying about us" is a good starting point, but it's only one of the questions you should ask.
- Customer Service is Marketing (2007), Corporate Social Media Specialists (2007) and Defining Social Media Relations (2006)
Early thoughts on how companies would interact with social media.
- New Dashboards Blend Analytics Sources (2010)
A new crop of startups offer web-based dashboards that combine web, social media, and internal data sources.
- Crash Course on Wikipedia (2007)
Look, but be careful about how you touch.
- The Ethics of Listening (2007)
- Ethics, Open Sources and CI (2007)
- Whose Ethics Apply in Social Media? (2010)
- Ethical Standards for Listening Vendors (2010)