About

Nathan Gilliatt
nathan (at) net-savvy (dot) com
+1 919 414-1043
Apex, NC

I like the steep part of the adoption curve: the early adopters are using a new technology and the mainstream is just starting to discover it. Today, I focus on emerging Internet media and tools and how mainstream business can apply them.

The Net-Savvy Executive is my business blog focusing on social media and market intelligence for business leaders. The executive in the title is you, by the way. This blog is about helping you find the practical value in emerging technologies.

Social Media Analysis is my industry portal focused on the social media intelligence and analytics business.

Why?
This is my business. My company, Social Target offers research and consulting for businesses who are ready to establish social media intelligence and analytics capabilities (aka "listening"). The Net-Savvy Executive is the executive summary and a tool for exploring new ideas. If your company is ready to move beyond Social Media 101, call me.

Bio
Nathan Gilliatt is the principal of Social Target, a research and consulting firm focused on helping companies establish social media intelligence capabilities and management practices. Nathan is a recognized expert in the social media analysis market and the author of the Guide to Social Media Analysis, the worldwide buyer's guide to tools and services for listening to social media. Nathan specializes in making connections across functional boundaries, taking advantage of a background that includes both technology and business management roles in research, education and corporate environments. A graduate of Dartmouth College, Nathan also holds an M.A. in communications management from the Annenberg School for Communication at the University of Southern California. Nathan blogs at The Net-Savvy Executive.