J.D. Power buys Umbria

J.D. Power and Associates, a business unit of The McGraw-Hill Companies (NYSE:MHP) announced the acquisition of Umbria, Inc. this morning.

So much of the early interest in social media is based on defensive monitoring of customer complaints online. It's interesting to see Umbria's capabilities explicitly linked to J.D. Power's "voice of the customer-based studies on quality and customer satisfaction."

You can find a complete roundup of mergers and acquisitions in the industry in SMA's acquisitions scorecard.

About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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