Blog influence in Europe

Looking for interesting numbers for your next briefing? A recent Ipsos MORI poll on European attitudes toward blogs and their influence on buying decisions may help.

Some of their conclusions:

  • Blogs are now a near second to newspapers as the most trusted information source.
  • High spenders are most trusting of blogs.
  • France leads European blogging; the British are the least blog-aware.
  • Blogs are now driving purchase decisions.
  • They also block purchases.
Emmanuel Parody notes some concerns about the survey's conclusions—including content differences between the English (PDF) and French (PDF via Loïc Le Meur) presentations (the automatic translation was quite amusing—boy, I need to refresh my French).


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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