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Interesting high-level outline.
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A group of bloggers work together to make each successful. Hmm.
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Not just a list, a periodic table!
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I'm struck by the variety of terms used to describe this field and the different results from searching/tracking the variants. This NYT article doesn't include "brand monitoring," "listening," or "social media analysis" as it focuses on "sentiment analysis," but they're all more or less the same thing.
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Using Google search to find users of specific networks with your keywords in their profiles.
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Interesting range of products listed here. Going through the list of web sites to figure each out is a bigger project than people realize, especially when they discover the actual size of the industry (~200 companies).
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Quick reviews of Radian 6, Techrigy SM2, TNS Cymfony, Trendrr, Overtone, Scout Labs.
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That's one unimpressed client. He's helpfully provided a list of complaints that vendors can address for him.
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Quants taking over advertising? Includes profile of Ogilvy's stats operation.
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If you work in analytics--social media or otherwise--and your parents have trouble understanding what you do, send them this article.
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Fred Stutzman on underanalyzing the data for a catchy headline.
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A quick look at several tools. Let the "you missed us" comments begin.
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A social media policy written by a company and its agency, vetted by legal, and now free for your use. At a minimum, this is a good starting point, much easier to work with than a blank screen.
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Every time there's coverage of autonomous killing machines, we wonder if the scientists, engineers, and military people have seen any of the Terminator movies. As the science advances, we need to start reminding them of Asimov, too. In his fiction, he explored important, philosophical issues related to intelligent machines and the consequences of ignoring them. Start with the three laws of robotics, and ask what happens when you apply Murphy's Law to a robot that lacks them.
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There's a lot of enthusiasm in social media circles. Let's not lose credibility by making extravagant claims about causation where it isn't. In this case, the broken guitar served mostly to confirm the reputation United (and most airlines) already had, and there are more plausible explanations of their stock price moves.
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Good ideas to get the brainstorming started. Some of these will work for non-profits that have an existing community with a strong attachment to the cause.
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I don't think "ask forgiveness rather than permission" is a good approach this year. David has some no-risk ideas on how you can make your point, without permission and without risking your job.
About Nathan Gilliatt
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