International social networking

Just in time for this week's international theme, I came across something Eric Mariacher wrote about social networking in France and Germany:

The truth is that germans and frenchs are as much interested in social networking as other western countries, but they are using other networking social sites than LinkedIn.

Germans use Xing (ex-OpenBC) and frenchs use Viadeo (ex-Viaduc).

And then there are UK-based Ecademy and Google's Orkut, which is popular in Brazil. I use and recommend LinkedIn, but it's worth considering the best sites for connecting in each national market.

Update (11/30): I opened my inbox this morning to find this message from Norway:

A comment to your idea that LinkedIn may not be much used in Europe. It's the only linkage service used around here :-)

The fun touch was that the message came in the form of a LinkedIn invitation to connect. So while there are other networking services to consider around the world, let's not assume LinkedIn isn't useful. :-)


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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