Taking Social Data To Go

I try not to be too obnoxious with my iPhone, but it's hard to avoid being impressed with how it's changed my expectations about mobile computing. I've been wondering when social media analysis apps would start showing up, and now I've found one to play with: iCrossing's new Say What?

Compared to the tools I usually look at, Say What? (iTunes link) is pretty basic. It runs searches across Twitter, Digg, forums and blogs, returning a sampling of the results from each. It's not much, but it might be enough to get a quick sense of what's going on with a topic (especially if it's currently controversial).

Why are people talking about that?
Say What? is best used for getting a clue about a current topic—especially if it's controversial or newsworthy. Looking at results, four per screen, you're looking for someone to provide a hint about what's going on.

Looking up (Rush) Limbaugh, I immediately found mentions of his interest in buying into an NFL franchise. Ford returned items about the latest product recall. But when the company isn't making news, the results are far less interesting—people are apparently having breakfast at Dunkin' Donuts.

From Search to Analysis
I've been looking into web-based collaboration and project management tools for my own company, and as soon as I realized that some of these tools have iPhone apps, that became a requirement. We have so many web-based tools for monitoring and analyzing social media; who's going to be the first to offer a simple dashboard that delivers clients' data to smart phones?

About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
  • Principal, Social Target
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