IABC on social media measurement

An article based on my post on sorting out social media measurement appears in the October 2007 CW Bulletin from IABC. Articles from Christopher Carfi ("Social Networking for Business: Measuring the results") and Caroline Kealey ("Web 2.0: The medium is the message, but what's the result?") round out the issue on social media measurement.


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
  • Principal, Social Target
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