Crisis Communications in Social Media - 3 More Ps

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What is it with marketing and the letter P? I was just going through Maggie Fox's new post on digital crisis communications, and as I started to summarize it on Delicious, it all came out in P-words.

First, Maggie's points, summarized:

  1. You don’t have to have all the answers.
  2. You don’t need to respond to everyone.
  3. Social media doesn’t always matter.
  4. Mainstream media are dramatically inflating digital crises.
Read the full post and see if these preposterously plosive points summarize it for you:
  • Prepare
    Set up your online channels before you need them, so you're ready to respond when your crisis hits (then apply Maggie's point 1).

  • Prioritize
    Triage will get you through the day.

  • Perspective
    Keep it, despite the social media hype.
Yeah, I know, two verbs and a noun. Alert the style manual police.

Photo by Leo Reynolds.


2 Comments

Nathan, what a positively to the point post. Thanks for your perspective! ;-)

The pleasure is all mine, Penelope. :-)

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About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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