Careful with your dates

There's something vaguely troubling about PROMO magazine's Annual Industry Trends Report page.

PROMOEverything is dated April 1.

(Looking down the page...)

Everything. And not just this year.

Do they really release it on April 1 every year? The most credibility-challenged day of the year?

You have to know that there's a real tradition of April Fool's items on the Internet. I wouldn't recommend releasing anything serious with that date on it. April 2, fine. April 1 is for the gerbil mouthwash announcements.

About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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