Social Media Analysis News, 25 April 2008

News from the companies of social media analysis.

Companies and services

• 22 April - BuzzLogic announced that it has acquired Activeweave, developer of the BlogRovR add-on for helping Web users find related content as they browse. BuzzLogic will incorporate aggregated user behavior data from BlogRovR into its influence analysis, which targets both PR outreach and interactive advertising applications. Discussion on BlogRovR blog, bub.blicio.us, Marketing Pilgrim, TechCrunch and ReadWriteWeb.

• 14 April - dna13 launched dnaMonitor, the company's media monitoring and measuring dashboard. dnaMonitor combines coverage of print, broadcast and Internet-based media.

• 21 April - Attentio's Trendpedia, a free blog search and graphing dashboard, is out of beta. Compare to Nielsen's BlogPulse, but also note the general trend toward free comparison charts across emerging social media. Discussion on Attentio blog, Being Peter Kim, The Next Web.

• 22 April - Primelabs has changed its name to Twingly to reflect the company's focus on its blog search engine. Twingly is not to be confused with Twing, the online community search engine recently launched by Accoona.

• As part of the acquisition of Activeweave by BuzzLogic, Marc Meyer joins BuzzLogic as SVP of Products, and Jean Sini becomes BuzzLogic's new CTO.

• 30 April (New York) - The computer science department at City College of New York will host Visualization Day. A detailed agenda is online. The conference is free, but registration is required. via Robert Kosara

• 1 May - Nielsen Online is presenting a free webinar, Customer Satisfaction to Brand Advocacy: The New Building Blocks of Competitive Advantage in the Age of Consumer Control, 1 May at 1:00 PM EDT (GMT -4). Nielsen's Pete Blackshaw and Aberdeen Group's Jeff Zabin will discuss strategies and tactics for managing online reputation and fostering consumer engagement and loyalty.

• 6 May (Rome) - Digital PR is presenting its annual workshop on social media and marketing, Il Nuovo Potere dei Consumatori sul Web (The New Power of Consumers over the Web). The free event is cosponsored by Dow Jones & Company.

• 14 May (London) - MeasurementCamp, 10:00 AM to noon. Register at upcoming.

• 16–17 June (Boston) - 4th annual Text Analytics Summit. Social media analysis is prominent in the agenda, which also covers other applications of data mining and text analytics in business.