Back Channel for SMA Vendors

I've been busy behind the scenes, but some of my contacts missed the news. If you saw the not-quite-announcement on my not-exactly-secret vendor mailing list, you know what's going on. If you didn't—and your company sells social media analysis products or services—let's get you on the list.

A better way to keep in touch
When I set out to find all of the companies that monitor or measure social media in 2006, I thought I was researching 20 or 30 companies. Today, the database includes more than 170 companies, and it's become impossible to stay in touch through individual emails. To better manage the volume, I set up a mailing list for my vendor contacts.

This is not a client newsletter (that's later). This is my tool for staying in better contact with over 200 vendor contacts around the world. I'm replacing scattershot conversations with a more systematic way to include everyone in what's going on at Social Target. I'll use this list to share:

  • New research projects to participate in
  • Requests for information for the Guide to Social Media Analysis
  • Case-study requests
  • Questions to support specific client projects
And, of course, I'll share some of what I'm working on. The plan is to make this a low-volume, high-value list; I won't overwhelm your inbox. Please sign up here (RSS subscribers may need to open the page):


The first big announcement went out three weeks ago. If you missed it, let me know, and I'll send you a personal copy.


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
  • Principal, Social Target
  • Profile
  • Highlights from the archive

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