As the Schwag Turns

Does it mean something that buying corporate schwag has been replaced by donating unwanted schwag?

ValleySchwag sold grab bags as recently as three weeks ago, when the last bags featured stuff from SXSW. If you missed the party, you could at least get some of the bag, I guess. But the challenge of sourcing enough stuff to fill the orders became too much, and the realities of running VS inspired Get Satisfaction, a community-driven customer service site that should appeal to a much broader audience.

About the same time that VS was ending, Michael Liskin and David Preciado were working on the opposite problem—what to do with the excess (hmm, is it a market failure when excess demand and excess supply don't find each other?). The result is Schwaggin’ Wagon, which kicked off by collecting unwanted shirts and stuff at this week's Web 2.0 Expo (via Valleywag).

What does it mean? Is it an economic indicator, or is it the green thing? Does anyone want my Nortel shirts?


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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