Say Hello at ESM Atlanta


With all of the interesting conferences that I miss because they're in New York or San Francisco, it's nice to have one closer to home. Executing Social Media is in Atlanta next week (15–16 October), with its focus on practical applications and corporate examples. I have the perfect gig as moderator: I get a license to speak up (as if I need one), and I don't have to prepare a session.

At the last ESM, I appreciated the plentiful opportunities to spend time with other participants on their real issues. Changes in the format look to tee up even better conversations at the roundtables this time.

We live in interesting times, so the organizer is offering a few ways to reduce the budget impact of ESM:

  • Two-for-one pricing on all registrations.

  • Save $300 by using the discount code esm08300 when you register.

  • Win two tickets with your answer to the question, "what tactics would you use to introduce one or all of the following social media tools (blogs, wikis, RSS, podcasting, online video or social networking) into an existing, conservative organization?"
ESM is smaller than other conferences I've been a part of, which gives it a more intimate vibe and encourages in-depth conversations. I'm particularly looking forward to presentations from companies whose stories aren't I'll call you.overexposed.

A number of folks on my want-to-meet list are going to be there. Are you?


Looking forward to meeting a fellow moderator at ESM next week!

That's the best part, isn't it?

And don't forget the Wednesday evening night out!

Our keynote, Rohit Bhargava, author, Personality Not Included: Why Companies Lose Their Authenticity--And How Great Brands Get It Back, is doing a book signing at the Borders in Bucktown. We're organizing some dinearounds after. Anyone have any Bucktown restaurant recommendations?

Um, Buckhead? There should be plenty to choose from around there. I'm checking with a friend in Atlanta.

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About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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