Just nine days after their acquisition of Compete, Inc., TNS (LON:TNS) announced the consolidation of its North American research units into the newly created TNS Media (via MediaWeek), with Dean DeBiase (formerly Chairman and CEO of Fathom Online) as CEO.
TNS Media combines four types of research:
- Ad tracking and marketing analytics (TNS Media Intelligence)
- Internet and broadcast audience measurement (TNS Media Research)
- Social media analysis (Cymfony)
- Panel-based web analytics (Compete)
The comparison with Nielsen is obvious (and getting more interesting). Is there anyone else who combines social media analysis, web metrics and traditional media research?
