Keeping track of the trackers

One word I keep hearing from companies that monitor and analyze conversations in social media is busy. Everyone seems to have lots of client activity lately, and several company founders expressed an expectation of more companies entering the market.

If all the companies you know are from Forrester's report, you'll want a longer list. The NewPR Wiki now has a page with that list and more information on social media measurement.

Here's what you'll find:

• What to monitor?
  
• Upcoming Events
  
• Companies offering monitoring/measurement services
  
• Interviews
  
• Blog analytics research
  

As with any wiki, the page will become a better resource as people add to it. Unlike another well-known wiki, this one's password-protected, which should help the signal/noise ratio.

Katie Paine predicts, "blog monitoring/analysis/measurement will show up on to-do lists everywhere" in 2007 (New Communications Review). Sounds like busy will continue to be a much-used word for companies offering those services.

Tags: buzz reputation PR