"So, what do you do?" Interesting conversations about social media and business always come around to The Question. Here's the answer.
I like to figure out new technologies and their relevance to non-techies, and I'm good at translating tech to English. During the last boom, I connected the dots for companies in the broadband Internet arena. Now, I'm focused on how social media and related services and technologies can be useful in non-technical business roles.
Today I launched the updated web site for Social Target, my research and consulting firm focused on the interactions between social media and marketing. My initial research project is the Guide to Social Media Analysis. The guide, covering over 40 companies worldwide, should be available in April. I've written about it here, too.
Consulting and the blog go together nicely, and the research is giving me lots of blog material. Social Target gives me a vehicle to go deeper with paying clients.
Just in time, too. I gave my first media interview today.
Tags: social media analyst consulting
