During the summer, I wrote about the talent shortage in interactive marketing. A few months don't resolve a shortage of skilled people, and demand is still strong. If you've wondered about whether it's a direction for you, you'll want to look through Talent Zoo's 2006-2007 Interactive Salary Report.
The report contains two major types of information: salary ranges (broken out by title and market size) and general job descriptions.I particularly like the job descriptions, since titles alone can be so uninformative. Here are a couple of examples:
Web Designer
Responsible for designing well-organized, user-centered web sites. Exceptional XHTML, CSS, Macromedia Dreamweaver, Adobe Creative Suite, and Microsoft Word skills are usually expected. Typically 4 to 6 years of experience.Web Marketing Manager
Creates and implements the online marketing plan for the company. Adjusts plans based on the online marketplace. Usually manages a group of marketing individuals. Reports to top management. Typically 7 years of experience required.
Generic job descriptions can't give you the detail of specific openings, of course, but I think they're useful for getting an overview of the market. They can also suggest skills you might want to develop if this area appeals to you.
The real meat of a salary survey is in the numbers, and this report has 'em. Each job title has four salary ranges to correspond to different market sizes (population 2 million and up, 1-2 million, near 1 million, and under 1 million). It's not quite as helpful as the surveys that slice their samples by region, but it does help to avoid using NY/SF/LA numbers when you're looking for a job in Wichita.
Information is good, especially when it's time to talk money.
Tags: career salary interactive
