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November 2006 Archives

November 1, 2006

7 ways to meet people with your blog

One of the coolest benefits of having your own blog is the way it creates an excuse—and permission—to contact anyone you want. Do you have someone you really want to meet? Your blog can open the door. How?

  1. Pick up a topic from your future contact's blog and write about it on your own blog. Link to the original and send a short note to let them know about the post. Use that note to initiate a direct conversation.

  2. Leave thoughful comment on your future contact's blog. Be sure to include your blog's URL on the comment form. Many (most?) bloggers will look at the blogs of their commenters. As a bonus, other readers will find you, too.

  3. Send an email to your future contact with a link to one of your posts. Invite comments, or mention why you think your future contact would be interested.

  4. Quote your future contact. Find a quote from an article, press release or presentation. Use it in an interesting blog post, link to the person (if possible), and send the courtesy note.

  5. Write about a company in your blog. Include the company name, a link to its web site (or blog), and a Technorati tag with the company's name. Send the courtesy note to an appropriate contact at the company.

  6. Write about a company and invite them to contact you in the post. If they're paying attention, that can work.

  7. Call a company to research a future blog post. Sometimes, it's just that easy.

This list may look a little hypothetical, but every one of these has worked for me. The courtesy note is a little trick I picked up from Jim Durbin, and it as been a great idea. Even when it doesn't lead to a direct contact, I think it makes a nice impression on the person you've quoted or linked to.

Of course, it's not easy or automatic. If your writing isn't interesting or relevant to your future contact, don't expect a response. Even if you do it right, don't expect success every time. Still, these techniques can be effective, and the blog connection warms up what would otherwise be cold calls.

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November 3, 2006

What do recruiters think about...

Heather's getting into recruiters' heads to help jobseekers. You'll want to look at their answers to her questions.

  1. What is the first thing you look at on a candidate's resume?
  2. What are common red flags on a resume? What will make you stop reading it?
  3. Is it really necessary to include a cover letter with your resume?
  4. Objective statements on resumes...a good idea or not so much?
  5. How is a candidate to approach the "greatest weakness" question and can they ever win?
  6. Recruiters...what kind of outside interests do you want to see on a resume?
  7. Chronological or functional?
  8. When candidates apply via your careers website or elsewhere, how many positions should they should apply for?

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November 16, 2006

Interactive marketing salary survey

During the summer, I wrote about the talent shortage in interactive marketing. A few months don't resolve a shortage of skilled people, and demand is still strong. If you've wondered about whether it's a direction for you, you'll want to look through Talent Zoo's 2006-2007 Interactive Salary Report.

The report contains two major types of information: salary ranges (broken out by title and market size) and general job descriptions.I particularly like the job descriptions, since titles alone can be so uninformative. Here are a couple of examples:

Web Designer
Responsible for designing well-organized, user-centered web sites. Exceptional XHTML, CSS, Macromedia Dreamweaver, Adobe Creative Suite, and Microsoft Word skills are usually expected. Typically 4 to 6 years of experience.

Web Marketing Manager
Creates and implements the online marketing plan for the company. Adjusts plans based on the online marketplace. Usually manages a group of marketing individuals. Reports to top management. Typically 7 years of experience required.


Generic job descriptions can't give you the detail of specific openings, of course, but I think they're useful for getting an overview of the market. They can also suggest skills you might want to develop if this area appeals to you.

The real meat of a salary survey is in the numbers, and this report has 'em. Each job title has four salary ranges to correspond to different market sizes (population 2 million and up, 1-2 million, near 1 million, and under 1 million). It's not quite as helpful as the surveys that slice their samples by region, but it does help to avoid using NY/SF/LA numbers when you're looking for a job in Wichita.

Information is good, especially when it's time to talk money.

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November 21, 2006

Anecdotal salary comparisons - SalaryScout

It's helpful to have solid information on your market value before your interview. I've pointed out some useful sources of salary information in the past; now SalaryScout offers a different way to compare numbers (via Techcrunch).

salaryscout.pngInstead of a survey, SalaryScout picks up on social computing trends to collect anecdotal salary information from their users and let everyone comment on each other's profiles.

When you sign up for an account on SalaryScout, it asks for lots of information about your current job, compensation, and employer (but no identifiable details). You'll want to follow the advice to use a meaningless user name and generalize some details (like your job title) to avoid giving too many clues to your—and your employer's—identity.

Searching for salary information is a breeze; just type in a search term and see if it gives you what you're looking for. Titles, keywords, locations—just try it. Every search generates an RSS feed, so you can track new results as they're entered. (You are using RSS, aren't you? It's so much better to let the computer do the repetitive searching.)

The trendy part of SalaryScout—beyond the overall design of the site—is its social aspect. Members can rate and comment on profiles, which has interesting potential as the database gets populated. You may also get comments on your own profile, giving you an idea of what some anonymous person thinks of your job.

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About November 2006

This page contains all entries posted to The Net-Savvy Jobseeker in November 2006. They are listed from oldest to newest.

October 2006 is the previous archive.

December 2006 is the next archive.

Many more can be found on the main index page or by looking through the archives.