7 ways to meet people with your blog
One of the coolest benefits of having your own blog is the way it creates an excuse—and permission—to contact anyone you want. Do you have someone you really want to meet? Your blog can open the door. How?
- Pick up a topic from your future contact's blog and write about it on your own blog. Link to the original and send a short note to let them know about the post. Use that note to initiate a direct conversation.
- Leave thoughful comment on your future contact's blog. Be sure to include your blog's URL on the comment form. Many (most?) bloggers will look at the blogs of their commenters. As a bonus, other readers will find you, too.
- Send an email to your future contact with a link to one of your posts. Invite comments, or mention why you think your future contact would be interested.
- Quote your future contact. Find a quote from an article, press release or presentation. Use it in an interesting blog post, link to the person (if possible), and send the courtesy note.
- Write about a company in your blog. Include the company name, a link to its web site (or blog), and a Technorati tag with the company's name. Send the courtesy note to an appropriate contact at the company.
- Write about a company and invite them to contact you in the post. If they're paying attention, that can work.
- Call a company to research a future blog post. Sometimes, it's just that easy.
This list may look a little hypothetical, but every one of these has worked for me. The courtesy note is a little trick I picked up from Jim Durbin, and it as been a great idea. Even when it doesn't lead to a direct contact, I think it makes a nice impression on the person you've quoted or linked to.
Of course, it's not easy or automatic. If your writing isn't interesting or relevant to your future contact, don't expect a response. Even if you do it right, don't expect success every time. Still, these techniques can be effective, and the blog connection warms up what would otherwise be cold calls.