I recently talked with someone whose company has social media responsibilities divided among several executives. Each has a listening arrangement in place: one has an internal team, and the others have outside agencies doing the work. The kicker? All of them may be using the same platform.
I'm thinking there are some opportunities to rationalize costs there.
So here's a deceptively simple question for you:
- How many times do you pay for the same software?
- How many times do you pay for the same data?
- How many times do you pay for the same analysis?
- How many people are handling the same posts?
Photo by Andrew Magill.