Funny thing about "conversations" on blogs, sometimes you have to bounce around different sites to follow along. Yesterday, I wrote Combining social media and traditional research, a follow-up to Validating social media data (it got a little heavy, I know—go watch the video again if you need a break). Today I'll give you a few links to posts that I think are related.
- Guy Hagen posted at length on the strengths and weaknesses of social media research, as well as some specific ideas on combining social media and traditional research. If you wanted to outline the arguments around the new techniques, these will give you a good start.
- Jim Nail responded to Peter Kim's Predicting Super Tuesday winners with brand monitoring with Is prediction even the point of social media? Clearly, some companies are more committed to the use of social media analysis as a research methodology than others. The differences are what make the space interesting.
- The question of how well blogs (especially) and other social media represent the overall population came up last year, with several companies preferring to study online communities over blogs for just that reason.