News from the companies of social media analysis.
Companies and services
- 8 February - Gianandrea Facchini launched Buzzdetector, an Italian social media monitoring company.
- 7 February - Sentiment Metrics launched a hotel review monitoring service that tracks major travel and hotel review sites as well as the overall social media environment.
- Biz360 and Visible Technologies were recognized among this year's OnMedia 100.
- Aberdeen Group released Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation, a sponsored report on client objectives and practices in social media analysis.
- Admap published "Customer advocacy metrics: the NPS theory in practice," by Justin Kirby and the Alain Samson. The report on the usage of customer advocacy metrics in UK companies is available for a limited time from DMC.
- Collective Intellect released mini reports on Super Bowl advertising and the Super Tuesday primary results.
- The list of accepted papers that will be presented at ICWSM, 31 March–2 April in Seattle, is now available.
Tags: social media analysis brand monitoring
