Social Media Analysis News, 29 February 2008

News from the companies of social media analysis.

Companies and services

• 25 February - Acccelovation changed its name to NetBase and announced illumin8, a research tool for scientific and technical users. Illumin8 combines NetBase text-mining and search technologies with Elsevier's archives of scientific journals, patents and web-based content. press release (via Michael Osofsky)

• 25 February - Andy Beal launched Trackur, an online reputation monitoring tool. Separately, Radically Transparent: Monitoring and Managing Reputations Online, the book he wrote with UNR professor Judy Strauss, has just been released.

• 28 February - Filtrbox announced it has closed its seed financing round and opened its private beta.

• Changes at Brandintel: Bradley Silver now shares the CEO role with Roberto Drassinower, who takes operational leadership as Silver focuses on strategy. Sherry Harmon joins as senior VP for sales and marketing. Harmon was previously president of NextNine, a remote support automation provider.

• TNS MI/Cymfony released Harnessing Influence: How Savvy Brands
  are Unleashing the New Power of Blogs and other Social Media, a report based on interviews with 71 marketing executives in the US, UK, Canada and France. Highlights in AdWeek and New Communications Review.

• If you're a Super Bowl advertiser (or agency involved in advertising at this year's game), Collective Intellect wants to give you a Super Bowl Advertiser Scorecard. A public report will be released in about a week.

• ICWSM organizers have created a CrowdVine social network for the event.