News from the companies of social media analysis.
Companies and services
- 26 March - Networked Insights announced an updated version of their software, featuring a redesigned user interface and a new influence metric based on engagement. press release (DOC)
- 17 March - Additions at Monitor110: Brian Roberti joins as head of sales from EdgeTrade; Terry James, former head of global hosting operations at Radianz, joins as head of service delivery and operations. press release
- CIC released its IWOM Watch Half-Year Review of trends in China during the second half of 2007. via Sam Flemming
- BrandIntel announced a new report on consumer attitudes about green technology in automobiles. press release
- Satmetrix released the results of a new study, "Net Promoter Economics: The Impact of Word of Mouth" (PDF). This first report in a series looks at the value of promoters and detractors in the computer hardware industry. press release
- Veljko Fotak, a PhD student at the University of Oklahoma Price College of Business, examined The Impact of Blog Recommendations on Security Prices and Trading Volumes. His research covers both the types of investment-related discussion in blogs and their impact. The paper was presented at the 2007 meeting of the Financial Management Association. via Penny Herscher; also summarized at CXOAG
- Nielsen Online is presenting a free webinar, Greenwashing: Who’s Winning the Green Race Online, 1 April at 2:00 PM EDT (GMT -4). Nielsen's Jessica Hogue will discuss the Internet's role in increasing awareness of sustainability issues and what sustainability bloggers have to say about company efforts.
- Benedict Koehler is planning a discussion of social media research (and a possible working group) at re:publica, 3 April in Berlin. via David Nelles
- The next round of the discussion on open source standards for measuring social media will take place at The Coach & Horses in London, 8 April. Details on the MeasurementCamp wiki.
Tags: social media analysis brand monitoring
