Social Media Analysis News, 18 April 2008

News from the companies of social media analysis.

Companies and services

  • 16 April - Collective Intellect closed its second round of institutional funding at $6 million. Grotech Capital Group led the round, which includes existing investors Appian Ventures and Croghan Investments and new investor Crawley Hatfield Capital, LP. press release, coverage on TechCrunch and Paid Content

  • 16 April - Cold Blue Labs is offering Attenalert for sale at auction site Sitepoint. The service, launched in March, has no paying customers. Attenalert domains and source code are included in the offer.

  • 17 April - Dow Jones & Company announced that it has acquired Generate Inc. Generate combines web mining, relationship mapping and event detection to give clients a view of competitive moves and business opportunities in changing environments.
    I'm spending too much time with PR bloggers—I immediately translated the company name to "generate ink."
New research and papers
  • Metrica released Metrica Numbers 2007, examining media trends based on meta-data from over 3 million articles mentioning 700 organizations since 1997. In addition to 10-year trends, this first report focuses on 2007 to establish benchmarks for PR in the UK. Metrica plans to update the report annually.

  • The IAB released User-Generated Content and Social Media Advertising Overview (PDF). If you were wondering how advertising people think about social media, here's your chance. press release
I'm about halfway through writing new profiles for the second edition of the Guide to Social Media Analysis. If you responded to the RFI and we haven't done your briefing yet, we need to schedule it soon.

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About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
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