SMAttering, 6 July 2007

News from the companies of social media analysis.

Companies and services

• 25 June - Lodging Interactive, an interactive marketing agency for the hospitality industry, announced Chatter Guard for online reputation management. The service combines full-time monitoring of social media, a metrics dashboard and a response service.

• CustomScoop CEO Chip Griffin offers his take on the major trends affecting media in a free ebook, The New Media Cocktail.

• "Best Practices in Media Measurement" (PDF), Factiva from Dow Jones (via Matthias Hoffmann). A sponsored white paper by Paul Argenti of Dartmouth's Tuck School of Business.