SMAttering, 6 July 2007 (The Net-Savvy Executive)

SMAttering, 6 July 2007

News from the companies of social media analysis.

Companies and services

25 June - Lodging Interactive, an interactive marketing agency for the hospitality industry, announced Chatter Guard for online reputation management. The service combines full-time monitoring of social media, a metrics dashboard and a response service.

New research and papers

CustomScoop CEO Chip Griffin offers his take on the major trends affecting media in a free ebook, The New Media Cocktail.
"Best Practices in Media Measurement" (PDF), Factiva from Dow Jones (via Matthias Hoffmann). A sponsored white paper by Paul Argenti of Dartmouth's Tuck School of Business.

Posted by Nathan Gilliatt on July 5, 2007 8:13 PM | Permalink

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The Net-Savvy Executive

Social media and market intelligence for non-technical business leaders