News from the companies of social media analysis.
Companies and services
- 18 June - Brighton-based Magpie launched the beta of its Brandwatch service. The automated service tracks clients' brands in context of a broader industry view. Value-added consulting will be through agency resellers.
- SentiMetrix now has a web site (via Matt Hurst). Should be no surprise from the company name, but the work-in-progress web site shows an emphasis on sentiment analysis, including measuring the intensity of sentiment (as opposed to the basic positive/negative/neutral scores).
- Andiamo Systems is ramping up beta clients for its self-service brand monitoring and analytics service. The $275 monthly base price includes a "no buzz" guarantee for clients who find nothing to monitor.
- Forrester analyst Peter Kim dropped by the Net-Savvy Executive for a round of comments on near-term developments in social media analysis.
Sorry I missed my Friday morning in Australia posting schedule this week. Funny how meetings in First Life get in the way of blogging!
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