SMAttering, 10 August 2007

News from the companies of social media analysis.

Companies and services

• 9 August - BuzzLogic rolled out a new release that adds blogger relationship management features and a tone rating widget for customer rating of posts (file under sofware-assisted human analysis). A new Blogger Profile view includes watch/engagement status, customer-entered engagement notes, tone rating and a list of other conversations the blogger has influenced.

• Nielsen BuzzMetrics CMO Pete Blackshaw was interviewed on Neville Hobson and Shel Holtz's For Immediate Release. Pete talked about "defensive branding" in advance of his company's August 10th webcast on the topic.