Benefits of reputation monitoring

Things you might discover when you monitor social media:


  • A happy customer who likes your product.

  • An unhappy customer who doesn't. All the more difficult if your company name ends in "ell." Is this a PR problem or a customer service problem? (Both.)

  • A blogger who wants to buy your product, but doesn't know if it exists (it does). This example is for a small product. What if it were a big product? Would your sales team like a lead like this?

  • A competitor's reaction to your product announcement. If a competitor's CEO blogs, you subscribe and read every post. It's that simple.

You never know what will pop up on your radar when you watch the blogs. It's not always bad news, but it's frequently worth noticing.

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About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Studying complexity and futures.
  • Principal, Social Target

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