What is it with marketing and the letter P? I was just going through Maggie Fox's new post on digital crisis communications, and as I started to summarize it on Delicious, it all came out in P-words.
First, Maggie's points, summarized:
- You don’t have to have all the answers.
- You don’t need to respond to everyone.
- Social media doesn’t always matter.
- Mainstream media are dramatically inflating digital crises.
Set up your online channels before you need them, so you're ready to respond when your crisis hits (then apply Maggie's point 1).
Triage will get you through the day.
Keep it, despite the social media hype.
Photo by Leo Reynolds.