There's something vaguely troubling about PROMO magazine's Annual Industry Trends Report page.
Everything is dated April 1.
(Looking down the page...)
Everything. And not just this year.
Do they really release it on April 1 every year? The most credibility-challenged day of the year?
You have to know that there's a real tradition of April Fool's items on the Internet. I wouldn't recommend releasing anything serious with that date on it. April 2, fine. April 1 is for the gerbil mouthwash announcements.
