News from the companies of social media analysis.
Companies and services
- 1 May - Nielsen Online launched its Digital Strategic Services group, led by EVP Pete Blackshaw. The new group will provide consulting services built on Nielsen's online research capabilities.
- 5 May - While Microsoft was busy not buying Yahoo, TNS and GfK confirmed rumors of a proposed merger of equals. Following the announcement, TNS rejected an unsolicited $1.9 billion offer from WPP Group, and GfK announced that merger discussions remain on track.
- Martin Edic joins Techrigy as Director of Marketing.
- 14 May (London) - MeasurementCamp, 10:00 AM to noon. Register at upcoming.
- 21 May - Satmetrix is presenting a free webinar, Making the Most of Your Relationship with Your On-line Community Members, 21 May at 11:00 AM EDT (GMT -4). The session will focus on interacting with customers in online communities.
- 22 May - Visible Technologies is presenting a free webinar, Unlocking Social Media’s ROI through Engagement & Participation, 22 May at 10:00 AM PDT (GMT -7). Visible's Blake Cahill hosts Forrester's Peter Kim and Microsoft's Marty Collins in a discussion of current trends and the benefits of social media engagement.
- 16–17 June (Boston) - 4th annual Text Analytics Summit. Social media analysis is prominent in the agenda, which also covers other applications of data mining and text analytics in business.
- Peer Media Manager, Text 100 (New York)
Tags: social media analysis brand monitoring
