Guide to Social Media Analysis, 2nd edition

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The second edition of the Guide to Social Media Analysis is finished and available on the Social Target web site. The new edition weighs in at 145 pages and includes more than double the profiles of the original. If you're ready to track social media discussions that are relevant to your business, this reference will help you find the tools and services that fit your needs.

These 63 companies are profiled in the second edition:


Andiamo Systems
Attensity
Attentio
Beyond Analysis
Biz360
BrandIntel
Brandwatch
BurrellesLuce
Buzzcapture
BuzzLogic
CIC Business Consulting
Collective Intellect
ComMetric
Converseon
CustomScoop
CyberAlert
Digital Influence Group
Digital PR
Distilled
Dow Jones & Company
eCairn
EmPower Research
Ethority/Buzzcentric
evolve24
FirstRain
InfoNgen
Integrasco
Intelligence Technologies
J.D. Power and Associates (formerly Umbria)
Jodange
Kaava
KDPaine & Partners
Lexalytics
Linkfluence
Market Sentinel
MediaMiser
MetaTale
Metrica
Millward Brown Precis
MotiveQuest LLC
Netemic
NetEquity
New Media Strategies
Nielsen Online
Onalytica
Quirk eMarketing
Radian6
RelevantMind
Report International
RepuMetrix
Reputation Institute
ReputationHQ
Scanblog
Sentiment Metrics
Socialware
Synthesio
Techrigy, Inc.
TNS Cymfony
VICO Research & Consulting
Visible Technologies
Waggener Edstrom Worldwide
Whitevector
WiseWindow

Investors and companies in the space have been known to use the Guide, too. Where else can you find 62 competitor profiles?

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10 Comments

Thanks for pulling this report together Nathan. With the need for social media listening and outreach becoming a key area for every brand to act on, your newly updated report is again quite timely.

David Alston
Radian6

Thanks, David. I'm ready to go back to sleeping at night now. ;-)

I know you've been working hard on this for a long time. Must be nice to see your hard work come to fruition. Congratulations!

Aaron
Techrigy, Inc.

Congratulations Nathan. Your 145 pages beats my 100! And some companies in there I didn't know about. Look forward to sinking into it and comparing notes.

Philip
Racepoint Group

Congratulations on a really excellent report and thank you for including Metrica. As social media continues to integrate into mainstream communication programmes it's encouraging to see representation of traditional specialist measurement agencies in there too. Now go get some sleep!

Kristin Wadge

Metrica

Nathan--again, congrats on the 2nd edition--I thought you might be able to get through it with a bit more sleep this year, but with so many new entrants, I'm sure it ended up being more, not less, work!

It's a great resource and I think all of your hard work in pulling this together is worth it.

Jen
CustomScoop

Nathan,

The new guide looks excellent - very helpful synthesis. Congratulations!

Rob Jekielek

Reputation Institute

Nathan,

You have put forth another amazing effort this year. Your report has become the place to go to stay in the know about social media measurement. Looking forward to reading this edition!

Nathan,

Congratulations. Time and effort well spent on an industry that is growing, evolving and changing every day.

Can't wait to read through it.

Christine
Lexalytics

Thank you for all the kind words, everyone. Today is reminding me of all the follow-up work I wasn't thinking about yesterday.

Comments are now closed for this entry.


About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Studying complexity and futures.
  • Principal, Social Target

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