Viral marketing in Boston
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Hi Nathan...
boy! this one left us shocked, appalled, and laughing. It was one of those things...
I wonder, though, if these guys were from the Boston area or not. If they were from anywhere in Mass, they might have remembered that some of the 9/11 stuff was planned in this state--so, yes, we're a bit touchy out here...and you're right. nobody scored in this game.
I'm starting to think it was several of those things. It's amazing how this continues to develop. The hair press conference was to promote another show? Wow.
Everyone involved in this—marketers and law enforcement—needs to think about lessons learned this week. I hope the lesson for the network isn't "wow, that really worked!"
totally agree with you there Nathan!
"guerilla marketing" could be taking on a whole new meaning...